Rationale - Antigone Essay Example for Free

Rationale Antigone EssayFor our scripted subdivision we used a scene from Antigone. Originally written by Greek author, Sophocles about 2500 years ago, it was re-written by a cut author called Jean Anouilh around the cartridge holder of WWII. Anouilhs intensions differed from that of Sophocles due to the difference in time periods in the later version, Antigone represents the French resistance against the Nazi occupation. As it was written during WWII it took a long time for the Nazis to allow it to go on floor because of what Antigone represented. The reason they let it be performed was down to the showcase Creon, the king of Thebes. In the scene between him and Antigone, the Nazis thought the dialogue represented a point of view that was for a dictatorial society. Antigone tells the story of a girl, whose brothers fought oer the throne, both brothers met their end, introducing a theme of death due to rivalry and jealousy. Eteocles, the brother who had the throne at the ti me, was given a proper burial chamber, whereas Polynices, who was seen as the enemy, was left outside(a) and refused a burial.Everyone in the city of Thebes was told by the new king, Creon, that anyone who attempted to bury Polynices would be put to death, creating the theme of loyalty. Antigone is adamant that Polynices should be given a burial and takes matters into her own hands, she sneaks out of the palace in the middle of the night and covers Polynices body over with dirt. Polynices is then uncovered by the Guard. Antigone finds out and again, attempts to cover over Polynices. This time she is discovered by the Guard and is taken to Creon. As Antigone is the former kings daughter, Creon is hesitant when punishing her, and offers a way out.But Antigone is not disgraced of what she has done and is determined to be punished for her crime. At the end of the mulct Antigone is put in cave by the Guard and left there to die. We chose this play as it contains legion(predicate) the mes, such as love, pride, anger, and loyalty. Also I liked the history behind the play, the story that wasnt included within the script. The life of Oedipus, Antigones father, the prophecy that he heard and how he married his mother and as a result had four children. I liked it because it was unusual, complex and difficult to richly understand.One moral I think Antigone portrays quite well is that you should always stand up for what you believe in and what you think is right. It shows this through Antigones shell and the fact that she is so headstrong and certain of what she wants. Also an issue that is portrayed throughout the play is that love is a very strong perception and after part overcome many situations, this is shown by the relationships between Antigone and her sister Ismeme, Antigone and her nurse and Antigone and her fiance Haemon. My chosen scene included Antigone and Nurse, who was trying to find out where Antigone had been in the night.It was the hatchway scene of the play and was very powerful as it introduced the character of Antigone and the relationship she has with Nurse. I played Nurse and my partner, Frances, played Antigone. I chose to play Nurse because she tries many opposite ways to get Antigone to tell her where she has been. She tries to chance on Antigone feel guilty, by saying You half kill yourself to bring them up, and theyre all the same. She also gets unwarranted with Antigone, this is evident when she says do you know what I ought to do? I ought to give you a good spanking, just like when you were a little girl. Another tactical maneuver she employs is that of trying to make Antigone feel sympathetic towards her by saying What would your mother say if she were here now? You silly old fool, shed say. So you couldnt keep my little girl virtuous for me? I knew that these tactics would enable me to change the tone of my voice throughout the performance and use a categorisation of space. By playing Nurse I intended to portray the relationship that Antigone and Nurse possessed. I also wanted to improve on my interaction as an actor and by playing this part it enabled me to build on what I was already capable of.When I first read the scene I imagined the devil characters in a grand bedroom that had a very old fashioned interior, such as what one would expect to see in a stately home. A room that was quite cluttered with elaborate ornaments and decorative pieces. Obviously this would be hard to create on a small dress and also it would restrict the amount of space that was available for moving in. Devised-Behind the Face Our devised piece was based on many themes taken from Antigone, such as loyalty, harshness and pride but the main theme was anger.I chose to base it upon anger because there argon many different ways to portray it and there are lots of different ways of dealing with it. This gave me a wide range of options to choose from when devising the piece. I researched anger and its cause s and came up with many different results, for instance There are three different types of anger Rage Rage is the expression of violent, uncontrolled anger. Rage is an outward expression of anger and move result in a visible, often destructive, explosion.Resentment Resentment is the feeling of anger directed towards a person or object which is suppressed and unplowed inside. It is a feeling which smoulders and feels uncomfortable, and can possibly create more physiological and psychological damage. Indignation Indignation is regarded as an appropriate, controlled, positive type of anger. When writing my devised piece I wanted to put across that you should let out your anger and stand up for what you think is right so I decided on a story line that contained a young girl (Harriett) who knew what she wanted but was too scared to stand up for herself.This resulted in her becoming aggravated internally, but she was unable to let go of her anger and express herself. So I created ano ther character that only she could hear. This character was the internal anger that Harriett was feeling, and time-tested to make her see that she had to let go of her anger and stand up for herself rather than being pushed around by everyone else because she was an easy target. I chose to play an emotion instead of a person because I wanted to portray the differences between each aspect of the emotion.I wanted to create three sections on the stage so we werent just using a small part of it, however still allowing for use of most of the space available. I also wanted to create a strange atmosphere, one that makes the audience feel uncomfortable, so they could relate to Harrietts feelings. I wanted the tempo to vary too, as I wanted Harrietts character to be quiet and subdued, and the character that played her anger to be loud, intimidating and patronising. I also wanted the rhythms to alternate to make the piece more interesting for the audience.

A modern version of Shakespeares original play Essay Example for Free

A juvenile version of Shakespeares original twist EssayBaz Luhzmans Romeo and Juliet was produced in 1997 the film is a modern version of Shakespeares original play. This essay will analyse the techniques apply, the effect the opening and its successes on a modern audience. The film opens in an unconventional, modern way in order to catch the attention of the audience, for example in the starting scene a T. V screen moves towards us (the audience) and at the same time it expands work it actually covers the whole screen. The effect this has on audience is into a serious and concerning mood. I was also very impressed how the theatre theatre director modernized the scene. I believe what the director was trying to do was to stay folding to the Shakespeare original play, so in other words he didnt change the scene or the play but he manoeuvered every aspect of the play in a way so that the audience could relate to this scene, for example the director uses a news program cast er to read out the prologue, darn Shakespeare original play utilize a narrator to read out the prologue.The director headlines in magazines, newspapers and forecast to show key words in the prologue, for example in the stark nakeds forecast they have a caption which is Star crossed lovers. The Characters are portrayed in an interesting and contrasting manner. For example the Montagues are portrayed as childish, humorous, unorganized and this characteristics is believed to be a assort of adolescents, so that the audience can relate to this characters and the lifestyles of the characters, what the director also does is he makes the addressees relate to the Montagues in order to gain the audience sympathy for the Montagues.While the Capulets are shown as mature, more organized, they are dressed in suits and also the Capulets characters display consistent behavior, they are always enraged, always ready to do battle and always out for blood, and this characteristics is also another ty pical stereotype but only this time this characters are portrayed as the Mafia. The director portrays them as evil and insincerity because they wear religious items while they live skanky lives.The effect that the contradiction of the Montagues and Capulets has on the audience is it makes the audience realise that there will be conflict. The director portrays Montagues as humorous so this makes the audience express mirth and he shows the Capulets as powerful evil hypocrites so this makes the audience more or less despite them, as they are the villains of the play.The setting is carefully chosen to show rage and anger for example the scene at the petrol station conflict happens, petrol station symbolises fire and fire symbolises rage, danger and conflict. What the director once again does is he stays loyal to the Shakespeares original play but once again modernises for example, the original play was set in Verona while Baz Luhzmans Romeo and Juliet is set in U. S. A Verona beach. The effect on audience is the scene is set in L. A to attract a young audience so that they can associate to the familiar setting.The language used in the film helps create a successful opening, in the Shakespeares original play he used a narrator to read out the prologue, the prologue is basically a summery of the play, there is few key words in the prologue which are the following New mutiny, Take their lives, Star crossed lovers, Ancient grudge, Fair Verona, the director uses this key words from the Shakespeares originals plays prologue and uses this words as headlines, and he also uses this key words as captions in several different scene for example the starting scene at the news cast the headline is Star crossed lovers, The effect this had on audience was it attract the audience attention to important aspects of the play.And I believe what the director was trying to do was to reinforce the spoken prologue in the captions he used instead of reciting it as Shakespeares did once again he modernized a scene in Shakespeares original play but still stays faithful to it.There was a scene in a petrol station, in the petrol station there was a sign which was Phoenix, add more render to your fire, the language used here draws our attention further to the families conflict because we associate this words with anger and rage, because the first word Phoenix is associated with fire and hell. What the director does by dint of out the film is he basically gives us the audience clues on whats going to happen next.

Effect of the Traditional Practices on Modernization

Effect of the Traditional Practices on ModernizationEffect Of The Traditional Practices On Modernization Roaring Dragon Hotel (RDH) and Hotel internationalist (HI)Executive digestIn this paper in work the proposal for smooth transition of nerve from tradition workspace acculturation in guinea pig of Roaring Dragon Hotel (RDH) and Hotel International (HI). I will address major issues which effected the modernization of the one of the largest and famous hotel in southwestern china. (Grainger, 2008).Transition of the well establish and tradition organization from the routine style of the work culture is difficult and necessitate well understanding of topical anesthetic sentiment and cultures, transition can successful when respect is compensable to local work culture and making the people to realize need of the this transition and make transition working together. In case of RDH well completed and well reputed hotel which had tradition and local custom kind of the work cultur e. When the HI tried to modernize RDH irrespective of the employees interest and without knowledge of the workflow of the hotel caused affliction (Grainger, 2008).Introduction Modernization of RDHThe RDH is famous and one of the original three start hotel in southwest china is a state owned enterprise (SOE). Employees atomic number 18 working for long time with hotel and new employees are transferred from other SOE, by following guanxi connections. determine culture is grounded to more toward native work culture, with lazy managers, unorganized work manners, unprofessional employees. State g everywherenment decide to modernize the hotel and they hired HI to implement the modernization (Grainger, 2008).Work environment was more relaxed and casual, with more benefits and slight stressful workload compare to other organization, and more leisure time for worker to relax and even some manager are running cliquish business by leaving the work adjust in mid of the shifts. With marke t economy slowly growing in china doesnt concerned the RDH management in fading reputation and slowing profits, still management doesnt want to practice new work culture, nor think how to meliorate hotel in growing competition. In 2000, Provisional government realizing the concern over RDH and declining the popularity and profit, decided to modernize the hotel and starting searching for well reputed and experienced international management for modernization of RDH. After deep research they decided the Hotel International is best choice for implementing this process. In 2001, after series of agreement they appointed HI to take over the management from 2002 (Grainger, 2008)..Background Knowing market is ImportantChina is one of the largest and fastest growing economies in the world, it is experiencing a great deal of change in the management style and organization culture (Yipeng, Woywode Yijun, 2012).Provisional government realizing this fact and concerned about the declining qual ity and profit, hoped that appoint international reputed and experiences HI can ferment modernization in to RDH (Grainger, 2008). Paul Fortune GM of HI has appointed for implementing the modernization of the RDH, after taking up management from SOE in 2002 (Grainger, 2008).Problem do ConnectionsFortune realized in modernization of RDH involve massive change in the current work practices, educate the employees for regulated work environment, increase the professionalism in the workplace and takeout the irregularity in the employees day to day activities. Major change he proposed to sidetrack the guanxi hiring process by introducing two month discipline and hiring process and reducing the staff size as demolition of part of hotel decrease the serviced rooms in hotel which caused over staff (Grainger,2008).This actions without proper understanding the local traditions and belief had cause dissatisfaction among the employees caused in decrease in productivity from employees. Failed t o retain longtime customers further decremented the profit caused the diddleage of money (Grainger, 2008). In the transformation influenced by culture may cause the misinterpretation among the management and employees being with the organization long time and well incorporated in current organization culture (Yipeng, Woywode Yijun, 2012).Guanxi rooted deeply in to RDH, which in positive side increase the satisfaction rate in employees and kept trust in the organization. Guanxi refers to personal ties between individuals as well as to an individuals whole network of personal relationships (Olwen Hwang, 2013). According to Bedford and Hwang guanxi turning key utilisation in career success, because it improve ability to maintain connection in and out of a circle which ultimately increase circle and contact with resources needed for development (p1). In case of the Guanxi this connection are ignored which broke the relationship factors (Grainger, 2008).Other factor which effect in this transformation is trust. While cutting down the resources, employees were mentioned about their destination after leaving the workplace, thinking they may steal the property of RDH in angry (Grainger, 2008). This broke the trust factor between the management and employees who are working trustfully for year with RDH.Opportunities Future is classicHI had started the implementing the modernization for change the status of the RDH with current reputation and putting it in to future economic market. It think on the improving in long term prospective, it motive was exactly the RDH needed but failed to see the consequences while this implementation. It made strict work place but lacked the motivation (Grainger, 2008). It had seen the negative effect of the guanxi, but it forgot see the positive side. While the factor of globalization coming in to picture connection play major role in flow of knowledge the across which help in the growing not only one domain but in all the prospect ive domain (Xiaoying, 2013). If you consider case of guanxi in RDH if it had enforced in efficient way it would have increase the reputation of the RDH across the globe. recommendation Communication, Teamwork, LeadershipCommunication is key factor is any organization. When we come across cross culture migration like case study of the RDH, it is important that the continuous dialogue is establish between the low level and high employees, where in this case it is lacking. Poor communication creates a gap vacuum between the layers and cause the rift in the flow (Malcolm Pegg, 2012).Utilizing the current guanxi process and building from the strong is important, in concept the guanxi builds strong relationship between the individuals breaks the barrier in the teams and bring everyone in to one roof. Guanxi serves as median team building and access to other group with strong relationships Guanxi should play a critical role in influencing team interaction processes and members militar y posture (Chou, Cheng, Huang Hung-Yueh, 2006).Leadership is other factor which is lacking the RDH case. RDH lack proper leadership which is ready take up the responsibility, they took the things for granted. RDH required an authentic leadership who have self-awareness, internal regulation, balanced information, authority, relational transparency (Kinsler, 2014). A strong leader who can integrate his idea in to impersonate system, able to express and pass the message strong across the organization and taking barrier away (Kinsler, 2014).Conclusion UnderstandingUnderstanding the process is important part, making every one understand the process is challenge task and important task. HI need to understand the importance of the interpersonal connection and utilize them to benefit of the RDH rather than pushing out. As Guanix is rooted deep in to the Chinese culture it cant be uprooted in a short span (Liu, Woywode Xing, 2012). HI need to incorporate the connection in and out circle.R eferencesBedford, O., Hwang, S. (2013). Building Relationships for Business in Taiwanese Hostess Clubs the Psychologicaland Social Processes of Guanxi Development.Gender, Work Organization,20(3), 297-310. doi10.1111/j.1468-0432.2011.00576.x.Grainger, S. (2008). Roaring Dragon Hotel. Western Ontario, Canada Ivey Publishing.Hill, M. L., Jones, P. (2012). Measures and Metrics Shape and Sustain a Cultural Change Initiative in aGlobal inquiry Division.OD Practitioner,44(4), 34-41.Kinsler, L. (2014). Born to be mewho am I again? The development of Authentic Leadershipusing Evidence-Based Leadership Coaching and Mindfulness. International Coaching Psychology Review, 9(1), 92-105.Li-Fang, C., Bor-Shiuan, C., Min-Ping, H., Hung-Yueh, C. (2006). Guanxi networks and members effectiveness inChinese work teams Mediating effects of trust networks.Asian Journal Of Social Psychology,9(2), 79-95.doi10.1111/j.1467-839X.2006.00185.xQi, X. (2013). Guanxi, social capital theory and beyond toward a globalized social skill Guanxi, social capitaltheory and beyond toward a globalized social science.British Journal Of Sociology,64(2), 308-324.doi10.1111/1468-4446.12019.Liu, Y., Woywode, M., Xing, Y. (2012). High technology start-up innovation and the role of guanxi an explorativestudy in China from an institutional perspective.Prometheus,30(2), 211-229. doi10.1080/08109028.2012.661558

Rock in Rio Festival in Brazil

controversy in Rio Festival in BrazilThis report will analyse the rock fiesta called Rock in Rio that has been happening for 32 years in different cities in Brazil, Europe and United States. In 1985, in a waterlogged ground in Rio de Janeiro, 1,4 million people watched for the first time what would be the biggest rock festival of the country until nowadays.During 10 days, 14 artists and 15 national attractions performed in a religious rite of peace and love. But wasnt easy to realise that project. Roberto Medina, the creator of this idea, had a really hard time to find someone to invest on it. Medina said that he had been in New York with a project of a huge rock festival in Latin America looking for sponsors. He also told magazines and advancedspapers that he had stayed in USA 40 days without an answer. After 200 businessmen have denied his ideas, Frank Sinatras manager helped him to get a sponsorship.Furthermore, on the inaugural translation of that great festival, was bult an arena, baptized the Cidade do Rock, or City of Rock. To a generation of Brazilian youths who had come of age under the oppressive shadow of a array dictatorship, this meant more than even its monumental scale, success and historic collection of musical talent would suggest. For them, Rock in Rio was literally the sound of freedom, and you could make a ardent case that its this sound that has continued to resonate down the years, legitimizing the genuine spirit of a franchise that has since spun off multiple sequels well beyond the borders of Brazil. (Rivadavia, 2013)The first festival was a success, one curiosity is when the Australian band AC/DC was inflexible about bringing their own bell that weighed 1,5 tons to be employ in their famous song Hells Bells. Unfortunately they couldnt play it and they had to use a bell do of p run shorter. All because the stage could not stand the weight of the original one. The great fame of the event was due to the fact that, the major intern ational music stars do not usually visit South America, so the local earshot there had the first opportunity to see near the international rock idols. (Neto, 2013)Since it started 17 editions already happened. In Rio only 6, meanwhile in Lisbon they made it 7 times, in Madrid 3 and Las Vegas 1. The festival is considered The Best Festival in the World by the specialized website Festival Fling. In 2015, after the last edition in Rio, the city city manager announced that had sign a contract to ensure that the festival is going to happen again in 2017 and 2019. Eduardo Paes, the mayor also said joking that he would be waiting an invitation to the next event. We got the most difficult part. The Rock in Rio Festival provides all the public an unforgettable experience. On the stages we have metal, pop, rock, indie, everything. (Medina, 2017)According to the official Rock in Rio website we should expect for new surprises at the following event. It said that until this moment the confirmed attractions were Aerosmith, Guns n Roses, The Who, Marron 5, loss Hot Chili Peppers, Bon Jovi, Billy Idol, Lady Gaga, Ivete Sangalo, Fergie, 5 Seconds of Summer, Justin Timberlake, BLITZ, Alice Caymmi and Davi Moraes. The festival will last two weeks.One of the big attractions is the Rock City, which this year is gonna be at Olympic Park, Rio de Janeiro. It means that it will be twice the size of the last one and it also has an easier access to any kind of transportation.Inspired by Africa, the new version of the Rock Street will have two artificial lakes surrounded by bars, toilets and shadow areas to relax and enjoy the breaks between shows.Finally, for those interested on buying tickets, the initial sale of Rock in Rio Card happened in 2016. The entry cost was R$435 (adult) or R$217,50 (student and senior). Tickets will be exchange again in 6th April. The age rating is 16 years old or under 16 accompanied by the legal guardian.Kinds of practice of medicine on Rock in RioThe g raph shows the proportion of all kinds of music that are played on Rock in Rio Festival. As a dissolver we can see that rock is always almost 50% in the last four editions. Additionally the average of those four seems that erudit music is the less common. However, its charming clear that the festival provides all kind of music for all public, which the graph shows eight different styles. About the brasilian music we can also observe that is a considerable percentage of shows, which attract more attention and promotes their identity.BibiographyBrito, P. (2012). Rock in Rio rock sim, senhor.Retrieved from http//data-musica.blogspot.com.au/2012/12/rock-in-rio-e-rock-sim-senhor.htmlRivadia, E. (2014). The Sound of Freedom The History of Rock in RioRetrieved from http//ultimateclassicrock.com/rock-in-rio/Retrieved from https//prezi.com/_el9ratfmbbv/rock-in-rio-history/Brito, P. (2012). graphical record A musica no Rock in RioRetrieved from http//data-musica.blogspot.com.au/2012/12/ro ck-in-rio-e-rock-sim-senhor.html

Integrated Marketing Communication Program For Pillow

Integrated marketing Communication Program For PillowExecutive summaryVarious reside COMPANIES much(prenominal) as SATYAPAL AND ARCHIES and so forth design various incorporated market program. Although common objective of all IMC program is gain reproach aw atomic flake 18ness, barter and design a unique calculate in customers mentality. In commit to address and attract customer all PILLOW companies plunge various campaigns. To communicate with public and customers they advertise their campaign on TV, pickup, online and radio. Through their publicizing they want to design their brand project in customer mind. too advertisement, they analogouswise carried out procession activity, public resemblance, have marketing etc. Direct marketing is although time consuming but close effective tool for communication.Various PILLOW companies also organize various events in order to communicate properly with customers. Main purpose of this is to increase the sale of PILLOW. Be fore designing IMC program the compe rattling carries out market research in order to judge customers behaviors toward the products. For research they design the scheme.Before designing integrated marketing communication program it is needed to judge consumers behavior toward PILLOW, it is necessary to cognise customers liking and disliking, these selective information provide various support during designing of IMC program.Although in that respect atomic number 18 various media available for communication but Print ads in magazine and news paper is seen most effective medium watch outed by television. After Research survey done by various PILLOW companies, it has been found that respondents were less(prenominal) brand conscious. in that location is no particular trend among customers. Durability and comfort are the major attributes considered by customer while buying PILLOW.Marketing visualize planSituation AnalysisEvery arrangement faces a lot of problem at present t ime so it became necessary for every organization that before setting any objective carried out bit abridgment in order to recognize strength, weakness, opport building blockies and threat present in our organization. According to whirl and John, marketing plans are the written document or blueprint for implementing and learnling an organizations marketing activities related to a particular marketing strategy. A prospered marketing plan is able to improve organizations profits and growth, uses in objective setting and monitors responses.So to gain a successful market plan it is necessary to understand the current situation comprehensively and trends affecting the future of the organization. thither are two major reasons to explain why situation depth psychology plays a vital role in developing marketing plan.Firstly, dynamic marketing environs get out lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment finished situation analysis bed lead their companies to capitalize on opportunities and cope with threats created by changes. therefore, systematically analyzing situational environments in order to identify our customers and understand their needs. at that place are certain opportunities in lie industry, such as increase construction of houses, hotels etc increase market and market share through integrated PR, and advertisement and furtheranceal campaign. Besides opportunities there is a lot of threat that create barrier for entry in to PILLOW industry. These threats are as follow change magnitude competitionHigh price and decrease loyalty toward brandMain objective behind situation analysis is to known analyze customer, opponent and there strategy.Marketing objectiveAfter situation analysis we became able to known our organization strength, weakness, opportunities and threat present in environment. It provides a lot of support in setting of objective. There may be a lot of marketing objective, some are as follow change magnitude market share farm awareness among target audience. Use excessive advertizing e superfluously using media preferred by the target market.Create product belonging and position among buyers mindMarketing strategiesTo achieve this objective we implement various strategies.Target marketUrban personalityHigh income groupHotel ownersMarketing Mix Strategies Main pay back of pillow companies is to produce durable and comfortable pillow in various designs. This is in general done to get under ones skin upkeep. They produce new and innovative pillow to capture more market share. Several pillow brands jump in the Indian market by producing high case of pillow.Pricing range from Rs 500 Rs railway yardPillow does not need too much promotion.The distribution channels for Pillow Company are as follows.MANUFACTURER (COMPANY)PILLOW SEND TO showroomCUSTOMERInternal ProcessIt is as follows.SampleCuttingStitchingWashingPressing and labeli ngFinishingDispatched to storePacking and containersExplanationThe sample is set-back send by the buyer. Its called a gold seal sample.In cutting dept, one piece is placed on the other and in this way a bundle of 50 PILLOW is made. Then the cutter cuts it.In the stitching dept, front end or the upper part is made. Then backend is made and they are assembled together in the assembly end.Washing can be done by simple garment mop or through the s olfactory sensation wash and chemicals. It is done according to the buyers request.In finishing dept, the quality of pillow is checked and mistakes are rectified.Then the pillow dispatched to the store.Then packing is done. It is done according to the buyers request. Then they are sent to the containers.Implementation tactics Launch a blind ad campaign on billboards and magazines in all a class areas of major cities and magazine.Heavy advertising on TV, newspapers and magazinesSet displays of pillow in showrooms and major monger outlets in all cities.Reduce number of billboards, television and magazines advertisements.Continue denoteEvaluation, Monitoring and ControlGoal of marketing plan is to achieve market objective that are established before implementation of marketing plan. We pronounce and control our strategic tactic by comparing our result with standard established before setting of plan, by measuring customer rejoicing and brand loyalty. If result is less than our standard than there any is default in implementation and monitoring.The people who are responsible for the monitoring and control of the marketing plan involves, the Marketing Executives, sales Managers, Media Managers, Market Research Departments, and the intersectionion Managers.Some activities must be carried out for precisely and closely evaluating the effectiveness of the strategies and tactics for event the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales re port should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions.The Integrated Marketing Communication PlanIntegrated Marketing Communications is a term used to describe a holistic progression to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, e chain mail, banner to current web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television.A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion)So Integrated marketing commun ication is integration of all marketing tools, approaches, and resources inside a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. promotional activities include announce, sales promotion, and personal sell activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication.Situational analysis First of all we carried out we carried out situation analysis in order to understood problem. In this we identify our competitors and their strategy for example Archies carried out competitor analysis and find out various strategy adopted by other pillow companies. After situation analysis Archies find out that the California gold rush whose trademark blue pillow charter been an American clothing staple for gene rations, had fallen on tall(prenominal) times by 2004 and needed a change in strategic direction.After seven consecutive years of falling sales, profits turned to losses in 2003. Management responded to the decline by moving its manufacturing plants offshore and by introducing a new line of discount pillow in showroom.Under situation analysis we also analyze financial position of company.IMC objective There are various IMC objective set by pillow company after situation analysis in order to accomplish their goal. Some of objective is as followTo Increase sale by 50% in six monthTo Increase brand awarenessTo Increase customer loyaltyTo Increase desire of customerTo Increase repeat purchaseTo measure customer satisfactionTo create relationship with customer on personal levelTo control and observe public opinionTo receive feedback from customer on regular innovationMedia objectives state the impact that you expect to have on an audience in terms of reach and frequency. Objectives mu st meet the following criteriaMeasurabilityQuantifiability worldtime- specializedityBudget determinationWe need to establish what come in of money get out be needed to achieve the IMC objectives.Although there is various methods present to determine what essence of money invest on IMC. These methods are as followAffordable MethodPercentage of cut-rate sales MethodUnit of Sales Method zero Budgeting MethodIn affordable method we invest money on IMC as soon as we can afford. However in Percentage of Sales Method amount of money invest on IMC tool depend on what amount of sale we expect to achieve during course of year. These percentages are mostly adhoc and sometime based on judgment. In Unit of Sales Method Company allocate a certain proportion of cost of product to promotion. olibanum say if ex factory cost of the product is say Rs 100/ the company will allot Rs.10/- toward promotion cost. Hence if company expects sale 10,000 unit of the product, thus allocated IMC budget will be Rs.100.000/-. In Zero Budgeting Method, company determine what need to achieve in term of sale and then remold backward in term of what money will be needed to be allocate to deliver those customers. Thus if company believe that in order to achieve their sales, 10,000 customers need to purchase their jeans once during the planning period than it will work out what number of prospective customers will needed to be targeted through ATL and BTL activity, in order to achieve that result.IMC MethodologiesThere are various component of integrated marketing communication that is as followAdvertisementAdvertisement is any paid form of non-personal presentation and promotion of ideas or products by an identified sponsor. Objective of any ads is to increase brand awareness.ObjectivesThere are mostly ternary objective of advertisement campaign, that is as follow Inform Persuade Remind1. Inform Informative advertising, seeks to tell the market about the pillow, explain the new quality add ed in pillow, provide information on pricing, and build awareness of both the pillow quality and the company. Such objectives are normally pursued at the launch of a new quality pillow, or re-launch / up-date of an existing pillow.2. PersuadeHere objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the pillow as opposed to its competition. announce of this nature is needed in highly competitive markets, where a range of pillow design competes straight off with each other. In such circumstances businesses often seek to differentiate their pillow through Comparison Advertising either directly or indirectly comparing its pillow to that of its competitors.3. RemindReminder Advertising, is used to maintain interest and awareness of a well established pillow brand in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand.Advert isement budgetHaving identified advertising objectives, the advertising budget must be set. Determining exactly how much a business should spend on advertising to achieve the desired level of sales. Commonly, the finale is based on past experience of expenditure on advertising, and the sales subsequently achieved. There are however a number of factors that can be considered in setting the advertising budgetFactors influencing the setting of advertising BudgetsProduct life cycle stageNew products in the Launch stage of their Product Life Cycle, will normally require niftyer expenditure on advertising to create product awareness, and encourage consumers to trial the product. Whilst products that have reached Maturity in their product life cycle, will often require bittieer advertising budgets to achieve the level of sales required.CompetitionThe number of competitors in the market, and their expenditure on advertising competing products, will influence a business to spend to a simi lar or higher degree.Product DifferentiationA product very similar to other products on the market may require greater expenditure on advertising to differentiate it from its competitors.Advertising StrategyDeveloping an Advertising Strategy to achieve the objectives of a campaign, requires that consideration be wedded to both the Message which will be communicated and the Media through which it will be sentAdvertising MessageAn advertising campaign, no matter how much money is spent, no matter what media is used, will only be successful if the Message assemblings to the target audience. tending(p) the level of advertising which bombards the average consumer, a successful advertising message must stand out amongst the advertising clutter. Thus marketing professionals are required to be creative, imaginative and innovative in developing the advertising message, both in terms of what is said, and How it is said?What is saidThis is often referred to as the Big Idea, and will normall y address the key benefits sought by the target audience, motivating the audience to pay attention. Given the constant search for new ways to appeal to target audiences, it is difficult to categories the content of advertising messages which a business may send below we include a couple of examples of actual message strategy.For exampleSatyapal brand, pillow and clothingSatyapal. Keep it Simple.Satyapal, Its True.Fashion is nothing without people.In this example massage that draw attention of youth is quality must should be greater because without quality, fashion is zero.How they say itDuring delivery of advertisement massage in customer mind take the personality symbol, lifestyle and musical as consideration.In addition the tone of the advertisement will need to be established, which can be either corroboratory or negative. The advert may therefore promote positive feelings of fun, contentment, and happiness or take on a more negative, somber, or even threatening tone.Selecting Advertising Media In addition to deciding upon the content, style and tone of the advertising message, the media through which the message will be communicated to the target audience must also be selected. largely for pillow advertisement we select media such as magazine, newspaper and outdoor. TV rarely used for advertisement of pillow.In order to select the most appropriate media, consideration must should be given to various benefit and disadvantage of various media. Strengths and weakness of various media are as given belowTelevision StrengthsDynamic attention getting media, corporate trust visual, sound and animated stimulus.Strong potential Impact High market coverageGood at demonstrating productsWeaknessesHighly expensivePoor at communicating lengthy technical informationNewspapersStrengthsTargeting is possible through profiling readershipGood level of market coverageWeaknessesStatic media, not suitable for product presentationPotential for poor reproduction, sometimes li mited to black and white printShort-life span, i.e. todays newspapers become tomorrows rubbishMagazinesStrengthsHigh quality reproduction, of color imagesTargeting is possible through specializer publicationsGood pass on readershipWeaknessesStatic media, not suitable for product demonstrationLengthy lead-time between advert world placed and magazine being publishedOutdoorStrengthsHigh repeat exposure to advertRelatively low costLow levels of competition, in terms of advertising clutterWeaknesses modified audience selectivity / targeting possibleStatic media, not suitable for product demonstrationsDifficult to monitor effectivenessMake them your own is the name of the campaign launched by Archies to advance the sale of pillow. This is one of the most aggressive marketing and advertising strategy followed by pillow to move up the sales. The theme of this marketing campaign is swollen youth. It will feature youth who will check themselves out in pillow. The advertising will target the age group of house hold wives. Mostly Archies also select TV, Magazine, and Newspaper as a media for delivering there massage about their product in customer mind.PRINT AD OF PILLOWSale promotionSale promotion is collection of various consumers and trade promotional tool such as rebate, discount, gift, contest, vouchers, price deal, contest game, sampling etc. to increase sale of products. There are certain objectives of sale promotion. However main objective is to increase immediate sale because Sales Managers are under great pressure to produce results quickly.ObjectiveThere are certain objectives of sale promotion that are as followTo increase immediate customer saleTo increase support among the marketers sales force.To gain the support of the trade in marketing the productReasons for Growth of Sales PromotionThere are number of reason for growth of company in sale promotion some are as follow1. Increasing CompetitionDue to increase in competition, companies are finding it in creasingly difficult to compete on quality. They are therefore resorting to more innovative methods of sales promotion. In order to have a competitive advantage over its competitors wish ARCHIES, SATYAPAL.JNO, once a year has a grand sale of up to 50%.2. Customers Have Become more than Price SensitiveThe increase price sensitivity is direct result of rampant inflation. Economic support this trend further, as a result customers and dealer became more sensitive toward price. If the customers get branded PILLOW at half the actual price, then they are definitely going to make huge purchases of SATYAPAL PILLOW because they want value for their money, as they are price sensitive.3. Sales Promotions Generally Create an Immediate Positive Impact on SalesAdvertising, personal selling and other methods of promotion produce slower impact on sales in compared to sales promotion. Sales promotions are mostly for short duration, for a contract period, leading to a sense of urgency in consumers to buy now. This creates an immediate positive impact on sales.4. Products have become more standardizedIn many product categories there is proliferation of brand or line extension and me too many brands. Most of brand perceived by consumer varies little in price. Due to this it became very difficult for advertiser to reposition their product in customers mind. Due to which they focus on more and more on sale promotion to get immediate result.6. Advertising Has Become More Expensive and Less EffectiveAll the advertising media have become quite expensive. Audio-visual medium, which is considered as the most effective for short-duration ads, may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time. In many cases, consumers have reached a point of boredom due to excessive advertising on TV. Firms with small budgets cannot compete with big companies, which spend huge sums of money on advertising. For these small budget firms, sales promotion is a more cost-effective p romotion method to produce sales results.7. Trade Has Become More PowerfulAt present time Retailers and wholesalers have became more powerful and demand extra facility from company to promote their product. Company has no other alternative.Besides these there is also various liberal reason such as Excess Stocks, Impulse Buying Is Increasing, Sales Promotions Maximize Profits etc.Promotion StrategiesPromotional strategy is mostly run to change consumers behavior, to increase brand image, to increase profit, to increase sale of various good. There are mostly two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc.Consumer sale promotion tool there are a lot of promotional tool used to increase sale. Consumer sale promotion is directed toward consumer. It stimulate consumer to purchase their product rapidly. There are a lot of tool that are as followPrice dealPrice deal is temporary reduction in price of product. There are two type of deal cents-off deals and price-pack deals. Price deal is given at various times to stimulate purchase of pillow.CouponA coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. Various company issue various kind of coupon that contain various discount price, customer get the advantage of this discount and purchase pillow at low price.OfferThere are various kind of gift is offer by various pillow industries. For example the branding magazine said that the archives will be conducting a marketing campaign centered on the idea that your favourite songs and your favorite pillow, make the perfect fit. Customers who try on a pair of the retailers new pillow will receive a free iTMS download.The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while arrogateing satyapal jean s. The company will be offering those pile up covers in a CD at retail ARCHIES locations for customers who make a US$60 or more ARCHIES purchase.Premiumsometime various companies like Jno, SATYAPAL etc. offer some gift or at bargain price to encourage customer buying.SamplingSome company like American eagles to known customer feedback provide free simple of various PILLOW according to their preference.Advertising SpecialitiesAdvertising specialities also call a promotional product. It mostly given to our loyal customers. It includes various card like birthday card, New Year card. It is mostly done to retain old customer.Trade sale promotion toolObjectives of Trade Sales PromotionGain/maintain distributionInfluence resellers to promote productInfluence resellers to offer price discountIncrease reseller inventoryDefend against competitorsAvoid reduction of normal pricesThere are various sale promotion tools that stimulate trade to promote company product. There are a lot of trade sal e promotion tools some are as discussed belowTrade AllowancesTrade allowances are short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product.Point-of-Purchase DisplayPoint-of-purchase displays are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and that retail shop that display more company product will be winner of special gift or prizeTrade ShowsA trade show is periodic, semi periodic public event at which supplier displays their Pillow and provides information about pillow quality and price to potential buyer.After implementing these different techniques of sale promotion we monitor result and evaluate these by comparing with objective set before implementation of plan.Public relationPublic relation is nothing but creating a favorable relation for organization and product which is done through used of various communication channel and tool. So public relation is mostly done to improve the image of company and build good image in customers mind.So public relation may be define as Public Relations is a set of management, supervisory, and technical functions that foster an organizations ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values.Objectivelike other aspect of marketing, public relation is also used to address several broad aspect of marketing likeBuilding Product sentience When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events.Creating worryPublic Relation create public interest to use the product at least for once time.Providing InformationThrough the Public relation we can provide a lot of information about company ac tivity and their product feature and service provided by company. This information is delivered to public through newspaper, member website, collateral material PR helps in delivering information that helps to public in understanding the product feature.Stimulating Demand A positive article in a newspaper, on TV, news show or mentioned on the Internet, often results in a discernable increase in product sales.Reinforcing the BrandIn many companies like JNO, SATYAPAL PILL Company the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image.Direct MarketingDirect marketing is business of selling company product directly to customers through mail order, telephone, fax, e-mails, or web selling, rather than through retailers.Objective There are mostly to objective for which direct marketing is carried out these are as followConvert not user to user. It is mostly done to obta in new client. The identification of new potential clients is very crucial when it comes to recruit new prospects and transform them into your clients.The perpetual loyalty of customers. A loyal consumer cost less than new customers.Strategy Various pillow industry like archives, satyapal involved in direct marketing to get more market share. These companies sent a mail-order catalog to approximately prospective customers.100-page catalog, developed in-house, targets both men and women and also contains 10 pages given to home products.There are various tools for direct marketing these are as Direct mail, Telemarketing, Email Marketing ,faxing, Voicemail, Couponing, Direct response television marketing.Besides these pillow producing company also used various methods to promote their product. One method that archiess has recently taken is Path Breaking Strategy.Path breaking strategy byARCIESThis strategy is mostly for that pillow whose cost above Rs.600. We know a lot of thing abou t EMIs for house, car and other kind of white goods. further these EMIs is first time adopted by archives for jeans. This idea has been conceptualized by archives. Downturn market, cost cutting everywhere and empty pockets is the present situation and here to curb all these hindrances, Archies is now, for the first time ever offering EMI facilities on its pillow in India. Simply shop for more than Rs. 600 and you can avail this offer. This amount will be set off through your credit card in three equal installments. They have also tied up with ICICI bevel for the credit card settlement.There are certain objectives behind this strategy that are as followTo increase the sales of premium pillow wear category that is worth more than Rs. 800 per pillow.To ensure sales throughout the year irrespective of seasonality How will this objective be achieved Indian market for apparels is highly goaded by seasonalit

Researching Titles for the Enumerative Bibliography Essay -- Personal

Re depending Titles for the Enumerative Bibliography fondness literature was always something that I had read outside of class, almost guiltily, as if it didnt constitute real literature. Faced with an opportunity, however, in which I could research anything I chose, the prospect of critically loving a work I had enjoyed since I was in junior high proved to a fault tempting to resist. I chose a topic, then, based on a favorite series of books, Tolkiens The headmaster of the ring. I knew that critics spoke of the series as an allegoric reference to biblical events, but to limit the theology to in effect(p) Christianity seemed too narrow to me. For the enumerative bibliography, therefore, I researched the idea that, man understanding the Christian undertones to The Lord of the Rings is one key to illuminating the text, other, more pagan ideas ar also apparent in Tolkiens writing. To begin my research, I went first to the note tease that I had prepared fo r many of the reference work in the library. After a significant amount of winnowing down, I picked five of the cards and began to search for criticism that would help me understand and build my argument. Unfortunately, I was coerce to eliminate two of the cards rather quickly, as they provided no information useful to localization what I needed. Robert Reginalds Science Fiction and Fiction and Fantasy Literature 1975-1991 A Bibliography of Science Fiction, Fantasy, and Horror Fiction Books and Nonfiction Monographs was simply a proclivity of primary works and awards, with no critical works included. And while The Cambridge Bibliography of English Literature did include scholarship and criticism relevant to the works it covered, there was no available volume that cover... ...ersonal Inquiry. Chicago Henry Regnery, 1964.Reynolds, Patricia. Funeral Customs in Tolkiens Fiction. Mythlore 72 (1993) 45-53.Roche, Norma. Sailing West Tolkien, the Saint Brendan Story, and the Idea of Par adise in the West. Mythlore. 66 (1991) 16-20.Rosebury, Brian. Tolkien A Critical Assessment. New York St. Martins, 1992.Sanford, Len. The Fall from Grace subside and Fall in Middle Earth Metaphors for Nordic and Christian Theology in The Lord of the Rings and The Silmarillion. Mallorn 32(1995) 5-14.Stanton, Michael N. Hobbits, Elves, and Wizards Exploring the Wonders and Worlds of J.R.R.Tolkiens The Lord of the Rings. New York St. Martins, 2001.Tolkien, J.R.R. The Monsters and the Critics, and different Essays. Ed. Christopher Tolkien.London HarperCollins, 1997.Tree and Leaf. Boston Houghton Mifflin, 1965. Researching Titles for the Enumerative Bibliography Essay -- Personal Researching Titles for the Enumerative Bibliography Fantasy literature was always something that I had read outside of class, almost guiltily, as if it didnt constitute real literature. Faced with an opportunity, however, in which I could research anything I chose, the prospect of c ritically engaging a work I had enjoyed since I was in junior high proved too tempting to resist. I chose a topic, then, based on a favorite series of books, Tolkiens The Lord of the Rings. I knew that critics spoke of the series as an allegorical reference to biblical events, but to limit the theology to just Christianity seemed too narrow to me. For the enumerative bibliography, therefore, I researched the idea that, while understanding the Christian undertones to The Lord of the Rings is one key to illuminating the text, other, more pagan ideas are also apparent in Tolkiens writing. To begin my research, I went first to the note cards that I had prepared for many of the reference work in the library. After a significant amount of winnowing down, I picked five of the cards and began to search for criticism that would help me understand and build my argument. Unfortunately, I was forced to eliminate two of the cards rather quickly, as they provided no information useful to locating what I needed. Robert Reginalds Science Fiction and Fiction and Fantasy Literature 1975-1991 A Bibliography of Science Fiction, Fantasy, and Horror Fiction Books and Nonfiction Monographs was simply a list of primary works and awards, with no critical works included. And while The Cambridge Bibliography of English Literature did include scholarship and criticism relevant to the works it covered, there was no available volume that cover... ...ersonal Inquiry. Chicago Henry Regnery, 1964.Reynolds, Patricia. Funeral Customs in Tolkiens Fiction. Mythlore 72 (1993) 45-53.Roche, Norma. Sailing West Tolkien, the Saint Brendan Story, and the Idea of Paradise in the West. Mythlore. 66 (1991) 16-20.Rosebury, Brian. Tolkien A Critical Assessment. New York St. Martins, 1992.Sanford, Len. The Fall from Grace Decline and Fall in Middle Earth Metaphors for Nordic and Christian Theology in The Lord of the Rings and The Silmarillion. Mallorn 32(1995) 5-14.Stanton, Michael N. Hobbits, Elves, and Wizards Exploring the Wonders and Worlds of J.R.R.Tolkiens The Lord of the Rings. New York St. Martins, 2001.Tolkien, J.R.R. The Monsters and the Critics, and Other Essays. Ed. Christopher Tolkien.London HarperCollins, 1997.Tree and Leaf. Boston Houghton Mifflin, 1965.

Alienation in The Catcher in the Rye and The Grapes of Wrath :: essays research papers

The theme of alienation is relevant in twain The Catcher in the Rye and The Grapes of Wrath. It is an idea presented very prominently in both books, expressed through characters, actions, and events. The Catcher in the Rye focuses on Holden Caulfield, a socially inadequate, sixteen year old boy who distances himself from others as a present of mental superiority driven by the idea he possesses that everyone is a phony, while he appears to be the only one who has remained genuine and authentic in todays society. Like The Catcher in the Rye, a significant subject of The Grapes of Wrath is isolation from modern culture. The Joad family, upon their arrival in calcium, are anomic and avoided because they are labeled as Oakies on account of their origination from Oklahoma. They are regarded as dirty, unwanted people, on a quest to take advantage of flourishing California. They are treated as though inferior mainly because of their socioeconomic status, which is considerably lower than the farmers of California. Though Holden Caulfields alienation from others is intentional, while the Joad family is inadvertently segregated, the motivation of isolation is still pertinent in both novels. Holdens dissociation from his few friends and anyone else he encounters is based on his belief that everyone is a phony and he is above them on some level because he is capable of observing this phoniness and avoiding it, and the Joad family is discriminated against because of their being from Oklahoma. The motives of the Joad family and Holden, however, are completely opposite. The Joads strive for acceptance in California from anyone who thinks poorly of them, when Holden s intentions are to be cynical and to disregard the phonies with his eccentric personality. A nonher significant difference in both The Grapes of Wrath and The Catcher in the Rye with regard to isolation are the forms of isolation, which are presented. Holden is mentally isolated, avoiding social situations and even when in them, distancing himself from people with the conviction that whomever he may be associating with is not worth his time, while the Joad family is physically outcast. The police force in the area turn them away when they ask for assistance and burn their camps as a break of superiority and as a way of physically secluding them from California natives. Again this presents the point that Holden chooses to estrange himself as the Joads would much rather be reliable by people without hostility and the intention of driving them away.